For Realtors: 5 Ways Working With a Lender Can Be A Major Marketing Success

What’s the biggest frustration you’ve had in working with mortgage lenders? For most realtors, it’s lenders that overpromise and under-deliver. Even worse, it’s the lenders that make big promises and don’t deliver at all.

The mortgage lender you partner with has a direct effect on your buyers. And keeping buyers happy is on the forefront of most real estate agents’ minds — not just because they’re passionate about what they do and genuinely care about getting their clients into a home they love — but because it’s the lifeblood of their business. In short, working with the wrong lender can destroy all the hard work you’ve put in to building your reputation, marketing plan, and client base.

But what about working with a mortgage lender that has the same intentions? One that’s also built their business solely on lending with a servant’s heart and putting their borrowers’ needs first? Mortgage lenders working with a heart of service do exist, even in our fast-paced industry. And partnering with a mortgage lender that’s aligned with your values can make all the difference in improving — and expediting — your clients’ homebuying experience.

Does Your Lender do this? 

Here’s 5 Signs a Mortgage Lender Will Go The Extra Mile

Unless they’re paying with cash, almost all buyers will need a reliable outside source of funding. That’s where the realtor-lender connection comes in. A partnership that can strengthen a realtor’s business helps every client walk away with a positive home buying experience. (One they’ll tell their friends or post on Facebook about.) ALL IT TAKES IS A LENDER PARTNER THAT’S COMMITTED TO CLIENT CARE AS MUCH AS YOU ARE. HERE’S WHAT TO LOOK FOR:

1. A LENDER THAT PROVIDES CO-BRANDED MARKETING

Most real estate agents, understandably, struggle with lead generation. It can be a 24-hour business-building task that many agents feel they can’t clock out of. 

Working with a lender partner that provides co-branded marketing materials can ease the round-the-clock burden. If we can wow our clients, it helps our referral partners look good, generate word of mouth referrals, and convert that borrower into a ‘Client for Life’ for all their future home purchases. 

2. A LENDER THAT CLOSES ON TIME

Not all mortgage lenders do whatever it takes to close your buyers on time – every time. Our commitment to going the extra mile for our partners and our borrowers would be nothing without our 100% commitment to on-time closings. 

3. A LENDER WITH AN ONLINE PRESENCE

Blogs, social media, and reputation. You want to work with a lender partner that knows what they’re talking about and has a strong toehold in the industry to prove it. When you visit our website you’ll find plenty of blog content to share with your clients about the home buying and selling process. You’ll also see our mortgage company online through various facebook ads and posts as well as our top of the line email marketing. 

4. A LENDER THAT LOCKS IN RATES

Along with keeping their ear to the ground for the latest industry news and regulations, a good lender partner will also have instant access to real-time loan pricing and quick rate-lock capability. This may sound like a mouthful to many buyers, but realtors and builders understand the big benefits.

5. A LENDER THAT GIVES THEIR BUILDER PARTNERS WEEKLY UPDATES ON THE LOAN STATUS

Honesty paves the way for a successful and mutually beneficial relationship, especially in professional industries. Partners need transparency from their lender, whether it’s a builder who’s building a home and needs to know that they’re on track for closing to avoid any additional carry cost or surprises or a realtor who needs to give their client fast answers.

ALONG WITH SPEEDY PREQUALIFICATIONS AND ON-TIME CLOSINGS, WE PRIDE OURSELVES ON CLEAR COMMUNICATION.